Why Is Search Engine Optimization (SEO) Such A Common Conversation Topic

Search engine optimization is one of the very most discussed and controversial topics on the web today. Also, it is one of the very most misunderstood topics.

In its basic form, search engine optimization (SEO) is act of altering an internet site so that it does well in the organic, crawler-based listings of search engines.

Now even this quick to the stage definition of search engine optimization (SEO) can cause spirited debates about this is and purpose of SEO.

Therefore the question maybe asked, how come SEO such a popular and controversial topic that creates so much debate within the SEO community and the overall internet population particularly website owners? Within my humble opinion there are 6 reasons why Search Engine Optimization (SEO) has the popularity so it currently enjoys.

1. Targeted Website Traffic - In the event that you ask the great majority of website owners and people within the SEO industry what is the most crucial factor to an effective website business and/or operation. A large percentage of the people will say website traffic and a lot more specifically targeted website traffic.

Currently on the web, the greatest resource for targeted website traffic on a continuous bases are search engines. On a yearly bases stats show that around 75% - 80% of all purchases produced by individuals on the web originally started consequently of a research at a research engine and the great majority of individuals who visit websites usually come via method of a research engine. Numbers so dominate can't be ignored even by the greatest opponents of internet search engine optimization. Moreover, because SEO is dedicated to optimizing websites for ranking success related to locate engines, it is only natural that folks would be thinking about the field and practice of search engine optimization (SEO).

2. SEO Controversy - Search engine optimization (SEO) is one of the very most controversial topics concerning internet website operations. The proponents of SEO can say so it provides a feasible method for websites to be seen in search engines that is important for any website desiring traffic on the web today.

However, opponents disgusted with SEO can also say that numerous websites achieve high internet search engine visibility without the usage of SEO work and that SEO professionals only provide guess work high cost services offering no assurances for internet search engine ranking success.

This situation, which has some merit regarding the arguments on both parties, generates heated debates between proponents of SEO and SEO opponents on a continuous bases that is fought on a daily bases on forums, blogs, websites and newsletters across the internet along side exposure in magazines and on TV.

To put it simply controversy produces attention and whether you want it or hate it, SEO really does provide a lot of controversy. Moreover, so long as search engines play a dominant role in generating targeted website traffic, SEO will continue to be a well known topic.

3. Money - Search engine optimization is a variable million-dollar business. Search engines generate billions of dollars every year through advertising. Websites earn billions of dollars for their owners every year via using search engines either through paid advertisements or organic (free) listings in search results.

It is no wonder with billions of dollars available on a yearly bases that anything that will offer an individual or company a competitive edge in the ultra high pace internet world is a hot topic for discussion and debate.

Moreover, through a combination of perception and reality that highlights search engine optimization as an integral to increasing internet sales, search engine optimization is really a very popular topic for decision makers within many companies which gives additional awareness of SEO in the commercial world and beyond Local Lead Generation Business.

4. No Standard SEO Rules or Regulations - Search engine optimization (SEO) can be described as a contemporary version of the wild wild west. Basically almost anything can be said or done since there are no formal set standards for the industry as a whole.

Therefore, in a real sense, no one is truly right or wrong concerning any thoughts, comments or decisions concerning SEO techniques and/or methods. Right or wrong is replaced by what is considered ethical by individuals and everyone includes a unique group of ethics. What one individual might consider unethical somebody else might consider completely honest, well intended assistance. For this reason you have labels such as for example white hat and black hat SEO within the SEO industry.

5. Search Engines - Search engine optimization was created as a by-product caused by the development, utilization and popularity of search engines. Without search engines, there is no SEO industry in its current form and format.

As statistics on a yearly bases confirm, nearly all the targeted website traffic on the web is generated directly or indirectly via search engines and a very good percentage of internet sales are directly connected to visitors originating from search engines searching for products and/or services.

With the dominant role that search engines play on the web and the fact that the success of search engines depend on the capability to provide accurate and reliable search leads to its visitors, successful search engines tend to produce an informal relationship with the SEO industry.

Whereby a specific amount of SEO work with websites tends to simply help search engines provide what its visitors are looking for that is top-notch search results.

For this reason, sometimes search engines will give you SEO information and SEO recommendations to its visitors on the search engines. This helps the SEO industry tremendously by placing the industry in the forefront of the main people which can be thinking about organic (free) search results which would be the internet search engine users searching for something specific and the web site owners who want can be found in the internet search engine results.

6. SEO Mystery - Almost no SEO professionals will explain what they do regarding SEO work in detail. Some will give you only a little SEO information, that is mainly done as marketing efforts for the SEO professionals in forums, blogs and newsletters. Even the e-books and books which can be sold only explain SEO in a broad nature. Search engine optimization (SEO) is truly a puzzle to the average website owner and/or people thinking about organic internet search engine rankings.

This mystery produces a advanced of interest concerning the SEO industry and helps feed the popularity of search engine optimization (SEO).